Privacy Policy

Last updated: 17 August 2026

TRACE Adventure respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how TRACE Adventure collects, uses, stores and shares personal information when you visit our website, contact us, place an order, or provide information and files for the creation of a personalised TRACE map.

Our online store is powered by Shopify, which provides the ecommerce platform used to operate our store.

Personal Information We Collect

Depending on how you interact with TRACE Adventure, we may collect:

• Your name, email address, phone number, billing address and shipping address.

• Order and transaction information.

• Payment and payment-confirmation information. Payments are processed through our payment providers and we do not directly store your complete payment-card details.

• Communications you send to us, including enquiries and customer-support requests.

• Device and website usage information, including your IP address, browser information and interactions with our website.

• Information required to fulfil and manage your order.

GPS and Activity Data

To create your personalised TRACE map, you may provide us with:

• GPX or other GPS activity files

• GPS track and route information

• Activity timestamps

• Distance, elevation, pace and other activity information

• Race or event information

• Official race distance or finish time where you choose to provide it

• Your chosen name to display on your map

GPS files can contain detailed location and activity information. We use this information for the purpose of creating and fulfilling your personalised TRACE order.

Photographs

You may choose to upload photographs for inclusion on your personalised map.

We use customer-supplied photographs to design and produce your TRACE and to fulfil your order.

How We Use Your Information

We may use your personal information to:

• Process and fulfil your order.

• Create your personalised TRACE map.

• Process payments and transactions.

• Arrange printing, packaging and delivery.

• Communicate with you about your order.

• Respond to questions and provide customer support.

• Maintain and improve our website and services.

• Detect or prevent fraud, misuse or security issues.

• Meet our legal, tax and regulatory obligations.

Where you have separately agreed to receive marketing communications, we may also use your contact information to send TRACE Adventure news, products or promotional information. You can unsubscribe from marketing communications at any time.

Social Media and Promotional Use

We will not publicly share your personalised TRACE map or customer-supplied photographs for promotional or social-media purposes without your permission.

Where you select the optional social-media sharing permission when ordering, you give TRACE Adventure permission to share your finished map and its incorporated photographs through TRACE Adventure's website, social-media channels and promotional material.

Your decision whether to provide this permission does not affect your order.

How We Share Personal Information

We may share personal information with service providers where reasonably necessary to operate our business and fulfil your order.

These may include:

• Shopify, which hosts and operates our online store.

• Payment-processing providers.

• Printing and fulfilment providers where required to produce your order.

• Courier and delivery providers.

• Website, file-storage, email and technology service providers.

• Professional advisers or authorities where disclosure is required by law.

We only share information reasonably necessary for the relevant service.

We do not sell customer GPX files or photographs.

Shopify

Our online store is powered by Shopify.

Shopify collects and processes certain personal information when you access and use our store and when you place an order. Information submitted through our store may be processed by Shopify and its service providers, including in countries outside New Zealand.

Shopify's handling of personal information is also governed by its own privacy policies.

Cookies and Website Information

Our website and the services that support it may use cookies and similar technologies to operate the website, remember preferences, understand how visitors use the site, provide relevant functionality and support advertising or analytics where enabled.

Your browser may allow you to control or disable cookies. Disabling some cookies may affect how parts of the website function.

Third-Party Websites and Services

Our website may contain links to third-party websites or services, including services that can help with GPS or GPX files.

Third-party websites operate under their own terms and privacy policies. TRACE Adventure is not responsible for the privacy practices or content of independent third-party websites.

Keeping Your Information Secure

We take reasonable steps to protect personal information against loss, misuse, unauthorised access, disclosure or alteration.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer support, maintaining appropriate business records and meeting legal, accounting and tax requirements.

Customer-supplied GPX files and photographs may be retained for a reasonable period after completion of an order in case they are needed for customer support, corrections, replacements or additional copies.

You may contact us if you would like to ask about information or customer-supplied files we hold about you.

Your Privacy Rights

Under New Zealand privacy law, you may have the right to request access to personal information we hold about you and to ask us to correct information that is inaccurate.

You may also contact us to ask questions about how your information is being used or to request deletion of information where appropriate and where we are not required to retain it for legal or legitimate business purposes.

We may need to verify your identity before actioning a privacy request.

Children's Privacy

TRACE Adventure's online store is not intended specifically for children, and we do not knowingly collect personal information from children except where appropriately provided by a parent or guardian in connection with an order.

International Processing

Some of the service providers we use, including Shopify, may process or store information outside New Zealand.

Where personal information is transferred or processed internationally, it may be subject to the privacy and data-protection laws of those jurisdictions.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, business practices or legal obligations.

The latest version will be published on this website with an updated date.

Contact Us

For questions about this Privacy Policy, your personal information, or to request access to or correction of your information, please contact us through the form on our website.

Privacy enquiries will be handled in accordance with the New Zealand Privacy Act 2020.